Supports hypothesis
Over the Top (OTT) Internet Television, Generator Research Limited, (August 2012), p.310
'Research and Markets' is a pay service market research web site. For non paying visitors they allow access to brochures on their research reports. These brochures may contain bottom line research statistics that can be useful for identifying market trends that can be used in independent research. In the report titled, 'Over the Top (OTT) Internet Television' their research indicates that 'OTT internet TV market is in an explosive growth phase.' They have identified that '45.3 million individuals will pay to access OTT internet television programing in 2012 – about 2x as many as the number that subscribe to the worlds largest cable TV network, Comcast (U.S.A.)'
This research is predicting that 'by 2016 the number of individuals who pay to access OTT internet TV programming will have increased to 352.4 million, a figure which is nearly 50% of the worldwide total of Pay-TV subscriptions (cable, satellite and IPTV combined)'.
Internet Television: 2012 to 2016, Generator Research Limited, (February 2012), p.290
In a related report titled 'Internet Television: 2012 to 2016' they say that 'by 2016, there will be over 480 million 'Smart TVs' deployed across the globe, all of which connected to the internet - plus around 100 million more that will be connected by other devices, such as games consoles, Blu-ray players and dedicated boxes'.
The Future of Pay TV, Scripp Business Insights, (August 2011), p.207
In a further related research report titled 'The Future of Pay TV' under the highlights they claim:
Users are not interested in device convergence; it is content convergence that counts. They are not aware of or interested in how their content is delivered and are increasingly looking for a unified experience that is location independent.
also
We are now entering the Internet era of TV whereby users can expect an increasingly on-demand and personal viewing experience, and multi-channel video consumption across multiple devices will have a profound effect on future content publishing and monetization.
Although there is no claim in these three reports that existing television will disappear, they are predicting that it will be less significant or even redundant.
Citations:
Research and Markets (2011, August), The Future of Pay TV. Scripp Business Insights, p.207. Retrieved from http://www.researchandmarkets.com/reports/1860316/the_future_of_pay_tv
Research and Markets (2012, February), Internet Television: 2012 to 2016. Generator Research Limited, p.310. Retrieved from http://www.researchandmarkets.com/reports/2063846/internet_television_2012_to_2016
Research and Markets (2012, August), Over the Top (OTT) Internet Television. Generator Research Limited, p.310. Retrieved from http://www.researchandmarkets.com/reports/2225684/over_the_top_ott_internet_television
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